Deloitte’s client, HS2, needed to procure a development partner for over-station development at Euston Station, London. Jon Milward led the project end to end, including: the business case to Treasury for a £450 million enabling investment; the preparation of a base masterplan for the development, alongside Arup and Grimshaws; a comprehensive stakeholder engagement strategy; international soft-market testing; OJEU procurement strategy and implementation, including competitive dialogue negotiations; trusted adviser role post contract. Succeeded in delivering a deal with Lendlease within 12 months of OJEU launch, within agreed negotiation parameters.